News Archive
To boost brand awareness, Lee Kum Kee cooperated with New Shanghai Group to develop a special New Year menu in Australia. Consumers not only enjoyed delicacies prepared with Lee Kum Kee sauces, but also had chance to win Lee Kum Kee free gift packs. Asian retail stores presented New Year Gift Packs, XO gift boxes, recipes and in-store displays featuring Chinese New Year to attract purchase. Lee Kum Kee joined the Chinese New Year carnival in Wellington, New Zealand again this year. The booth was patronised by crowds of visitors to taste the newly launched Sriracha Mayo and purchase Ready Sauces and Chinese New Year Gift Packs. Fabulous goodie bags and panda chopsticks were given away to celebrate Chinese New Year with customers.